Failure by Design
What if some failures weren’t accidents…
but blueprints?
What if you let the project crumble—on purpose?
Let the audience drift away?
Let the mask slip—not out of carelessness, but design?
Failure by design isn’t about recklessness.
It’s about control.
It’s about using collapse to reveal truth.
To test allegiance.
To burn off the parts of your leadership that were built to please instead of lead.
Sometimes, we orchestrate failure because the illusion we’ve built is more dangerous than the ruin we fear.
Because illusions gather dust fast:
The perfect image.
The unbroken streak.
The constantly climbing numbers.
The never-disrupted message.
But leadership isn’t about holding a flawless form.
It’s about knowing when the form has become a prison.
And here’s the paradox:
Some leaders rise only after they fall.
Not because the fall made them stronger—but because it stripped away the false strength they mistook for power.
Failure, when intentional, becomes a crucible.
You watch who leaves.
You watch who blames.
You watch what survives the fire—and what turns to ash.
And in that clarity, you find something purer than success.
You find alignment.
You find truth.
You find the version of yourself that doesn’t need to impress anyone to keep moving.
Strategic self-sabotage is rarely talked about—because it’s terrifying.
It looks like madness.
But sometimes you have to crash the plane to learn who built the wings wrong.
So if something in you knows it’s time to let the structure fall—
Not out of despair,
but out of sovereignty—
do it.
Let it break.
Let the illusion die.
Then lead from what’s left—raw, real, and finally yours.



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